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Course Description

The course is designed to provide an understanding of today's basic marketing principles to executives who don't have a strong marketing background or direct responsibility of marketing. It is designed to help these executives understand the role that marketing plays in the overall success of their company, and how to best understand the value of these investments.
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Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens. To inquire about registering for this program please contact the Non-Credit Registration Office at 814-867-4973 or  nc_reg_office@outreach.psu.edu

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