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Course Description

This workshop examines the importance of an integrated marketing and sales strategy in increasing revenue and profitability. Discussion topics include: marketing vs. sales, growth and profitability, the role of technology, team skills and dynamics, and strategies for success.

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Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens. To inquire about registering for this program please contact the Non-Credit Registration Office at 814-867-4973 or  nc_reg_office@outreach.psu.edu

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