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Course Description

Analytics for Marketing: What Every Leader Should Know
Overwhelmingly, marketing leaders understand the importance of using data to inform decision-making and strategy. Yet, getting data and insights that are highly targeted, robust, and valuable can be a challenge. Through the lens of key marketing initiatives, such as customer experience, this session will cover practices to support successful use and application of marketing data and analytics.
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Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens. To inquire about registering for this program please contact the Non-Credit Registration Office at 814-867-4973 or  nc_reg_office@outreach.psu.edu

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