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Course Description

THE PLANNING RESPONSIBILITY OF SENIOR MANAGEMENT INCLUDES CONCEIVING A REALISTIC MISSION FOR THEIR BUSINESS, AND DEVELOPING A STRATEGY THAT, WHEN IMPLEMENTED, TURNS VISION INTO REALITY.  THIS COURSE WILL INSTILL A STRUCTURE AND PROCESS THAT WILL MAINTAIN CORPORATE FOCUS AND GAIN COMPETITIVE ADVANTAGE IN CROWDED  MARKETS. WILL DRAW HEAVILY ON THE WORK OF QUINN AND PORTER, WITH FIRM GROUNDING IN A BUSINESS WORLD THAT CANNOT IGNORE DAILY OPERATIONAL REQUIREMENTS FOR T HE SAKE OF PLANNING.  PRESENTATIONS WILL BE BALANCED WITH CLASS EXERCISES TO DEVELOP PRACTICAL SKILLS.  STUDENTS WILL PRODUCE A VIABLE STRATEGIC PLAN.
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