Loading...

Course Description

 The Integrated Digital Marketing certificate program consists of three, required 21-hour courses offered in succession. Upon completion, a non-credit certificate will be awarded. Participants who do not want to take the entire sequence are welcome to take just the course(s) that interest them pending prerequisite knowledge.   
The CONTENT MARKETING course will demonstrate how content works together in an articulated campaign. Students will learn the fundamentals of content marketing: creating personas and customer-centered content, developing a strategy, and evaluating a campaign’s success.

Loading...

Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens. To inquire about registering for this program please contact the Non-Credit Registration Office at 814-867-4973 or  nc_reg_office@outreach.psu.edu

Required fields are indicated by .