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Course Description


Strategic planning the planning responsibility of senior management includes conceiving a realistic mission for their business, and developing a strategy that, when implemented, turns vision into reality. This course will instill a structure and process that will maintain corporate focus and gain competitive advantage in crowded markets. Will draw heavily on the work of quinn and porter, with firm grounding in a business world that cannot ignore daily operational requirements for t he sake of planning. Presentations will be balanced with class exercises to develop practical skills. Students will produce a viable strategic plan.

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