Course Description

Effective digital marketing is a holistic endeavor with multiple foci in a range of areas such as web site development, search engine optimization, search engine marketing, display advertising, social media, and outbound and inbound lead generation. Building on the previous courses of foundation of content marketing and marketing measurement, this course will provide a comprehensive look into a holistic approach to marketing.
In this 7-week course we will develop an understanding and appreciation for a technology-infused approach to modern marketing. Participants will gain a thorough understanding of all aspects of digital marketing and will walk away with an understanding on how to craft a team around digital marketing objectives.

Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens. To inquire about registering for this program please contact the Non-Credit Registration Office at 814-867-4973 or  nc_reg_office@outreach.psu.edu

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