Course Description

Measuring marketing success is a critical need for modern digital marketing but not all departments understand how to tell the
story of the full business value that it brings. Marketing analytics isn't the domain of the data team any longer, it needs to belong to
all marketers. Measuring marketing success is more than a simple ROI calculation, it involves an understanding of a variety of
metrics that can tell a compelling story of value and engagement.
In this 7-week course we will develop an understanding of the frameworks and tools needed to drive and understand the value that
marketing brings to your business.

Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens. To inquire about registering for this program please contact the Non-Credit Registration Office at 814-867-4973 or  nc_reg_office@outreach.psu.edu

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