Course Description

In this course students will gain an appreciation for the systematic and extensive planning that an entrepreneur must consider when planning the opening of a winery.  Students will learn the value of having a business plan or blueprint for success that is insightful, detailed, and flexible.
Specific topics that will be covered in this seven-week course include the elements of a business plan, a winery marketing plan including digital marketing, winery administration, winery financials, budget analysis, and winery financing.  Students can expect to work on a business plan throughout the course progression.

Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens. To inquire about registering for this program please contact the Non-Credit Registration Office at 814-867-4973 or  nc_reg_office@outreach.psu.edu

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