MKTG 5027 - Email Marketing That Works: From List to Launch

Course Description

Email Marketing That Works: From List to Launch is a hands-on workshop for small business owners, nonprofit staff, and communications professionals who want to build confidence in email marketing from the ground up.

Designed for beginners and those looking to strengthen their fundamentals, this course covers the essentials of building a permission-based email list, understanding where email fits in the customer or donor journey, and writing emails that get opened, read, and acted on. Through guided exercises and real-world scenarios, participants will leave with a practical framework they can use right away.

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MKTG 5027 - 001

Fall 2026

Available

CLASS

Oct 06, 2026 to Oct 13, 2026

Registration Fee non-credit

$99.00

Section Notes

Cancellation Policy: If you need to cancel your registration, we require written notification via email to Penn State Schuylkill Continuing Education a minimum of seven (7) calendar days before the start of the course. All refunds are subject to a $35.00 administrative fee plus the cost of all course materials provided to the registrant before the start of the course. Refunds will not be issued within seven (7) days of the start of the course or after the start of the course.